Social media automation, with brand context

AI that learns your brand, then posts for it.

Built for solo founders and small B2B teams. Reach the people you're building for, with posts written from your brand's own words.

  • Learns your brand from your own site or profile
  • Writes and posts to the accounts you connect
  • Comment replies need platform access and your approval

No account, no card. A few minutes.

Seeded exampleThe Message critique screen showing a clarity score of 76 out of 100, four category scores, and two prioritised fixes each with a recommended change. Seeded example workspace, not customer data.The Message critique screen showing a clarity score of 76 out of 100, four category scores, and two prioritised fixes each with a recommended change. Seeded example workspace, not customer data.

Workspace example. The free check returns your score and top issues.

Open ShipHerald

You're signed in. Your brands and this week's plan are waiting.

No website? A LinkedIn, Instagram or GitHub profile works the same.

Drag it. Evidence in, week out.

Same pipeline both times. Only the voice changes.

Sample briefs, not customer quotes.

What it read
site: rowdesk.io
notes: scheduling for physio clinics, faster than the
spreadsheet everyone already uses. beta clinics say the
reminders are the reason they stay. new intake form
ships thursday.
What it wrote
LinkedInFounder post · Tue 9:10am

Most solo physios lose the first hour of the day to the front desk. Confirming, rescheduling, chasing the 8:40 who never turns up. Rowdesk was meant to be faster than the spreadsheet. What actually keeps our beta clinics is smaller than that: the reminder that goes out before the no-show happens. Intake forms land Thursday. Comment “intake” and I will send you the early link.

XPost · Thu 8:30am

The spreadsheet is not your scheduling problem. The 8:40 no-show is. Rowdesk sends the reminder before it happens - and from today, takes the intake form off your desk too.

BlueskyPost · Thu 4:15pm

Shipped: intake forms. A physio's new patient fills them in before they arrive, and the front desk stops being a transcription job. Built because three beta clinics asked for the same thing in the same week.

Seeded exampleThe Brand screen listing positioning, target market, logo and colour palette, each with a source-confidence bar and a Confirm button. Seeded example workspace, not customer data.The Brand screen listing positioning, target market, logo and colour palette, each with a source-confidence bar and a Confirm button. Seeded example workspace, not customer data.
Every fact carries its evidence and its confidence, and waits for you to confirm it.

Business voice: the product is the subject, and a post may carry a link.

See the workflow in 39 seconds

From brand context to drafts and a schedule, with your approval in between.

Product screens use a seeded example workspace, not customer results.

A site is not the only kind of brand

One flow, two voices.

Seeded exampleShipHerald asking where a public identity lives, with Personal voice and Business voice offered as two equal choices above a single address field. Seeded example workspace, not customer data.ShipHerald asking where a public identity lives, with Personal voice and Business voice offered as two equal choices above a single address field. Seeded example workspace, not customer data.
  • A company yourcompany.com

    Reads the site a first-time visitor sees, and writes to sell what you sell.

    Free check: yes, no account.

  • A person linkedin.com/in/you

    LinkedIn, X, GitHub, Instagram or Substack. First person, your subject, no forced link.

    Free check: needs a public page. Free inside either way.

Approving it is the middle, not the end.

Most tools write posts. The work is the brand context before it and the comments after.

  1. 01LearnReads your evidence.
  2. 02CritiqueSays what is missing.
  3. 03PlanTurns it into a week.
  4. 04CreateWrites posts that differ.
  5. 05PublishGoes out on your schedule.
  6. 06EngageAnswers the comments.
  7. 07MeasureCounts it, then re-plans.
Seeded exampleThe Calendar week grid with a post in its slot, a banner reading Nothing will be published, and a post flagged as having missed its slot. Seeded example workspace, not customer data.The Calendar week grid with a post in its slot, a banner reading Nothing will be published, and a post flagged as having missed its slot. Seeded example workspace, not customer data.
Every post in the slot it ships in - and dry run says so at the top.
Seeded exampleThe Create run sheet asking when to post, how many posts, and what the week is about, beside the channels the brand posts to. Seeded example workspace, not customer data.The Create run sheet asking when to post, how many posts, and what the week is about, beside the channels the brand posts to. Seeded example workspace, not customer data.
One run sheet: when, how many, what about. Nothing publishes without you.
Seeded exampleThe workspace home screen showing the single next action for the brand. Seeded example workspace, not customer data.The workspace home screen showing the single next action for the brand. Seeded example workspace, not customer data.
One next action, chosen for you, never a wall of dashboards.

The honest state of each connection path

What this ShipHerald release offers, path by path. This is not a live provider-status check.

Open now

The self-serve connections available in this ShipHerald release.

  • LinkedIn member profilePosts to the authorizing member's own feed. Company Pages are a separate path.
  • LinkedIn company PagePosts as the LinkedIn company Pages you manage, through the separate Page connection.
  • XBeta: connect an X account and post to it. X's access tier still limits how much ShipHerald can publish, so a connected account can reach that limit.

Limited while Meta review and publication are pending

Technically available, but only app-role and reviewer accounts can authorize until Meta approves and publishes the app.

  • Facebook PageOnly app-role and reviewer accounts can authorize while the ShipHerald Meta app is unpublished.
  • Instagram via Facebook PageOnly app-role and reviewer accounts can authorize through a Page while the ShipHerald Meta app is unpublished.

Waiting on provider review or publication

These paths stay closed until the named provider grants review access or publication.

  • Instagram directWaiting for Meta to review and publish the separate Instagram Login path.
  • ThreadsWaiting for Meta to review and publish ShipHerald.
  • WhatsAppWaiting for Meta to review and publish business messaging.

Coming later from ShipHerald

No provider review is being awaited. ShipHerald has not opened these paths yet.

  • BlueskyNot open in ShipHerald yet. No Bluesky review is pending.
  • MastodonNot open in ShipHerald yet. No Mastodon review is pending.

Answering comments needs Facebook Page, Instagram via Facebook Page, Instagram direct and Threads. None of those is open to a new account in this release, so a brand connecting today can publish and measure, but not answer.

What it cannot do

The useful question about an agent is not what it can do.

Start with the free launch beta

Try the work before choosing a paid plan.

Free
₹0

Try the full workflow.

  • Every brand you run
  • Brand brief, critique, a week of posts with images
  • Calendar, inbox, replies and leads

Free beta, including available publishing connections. Pro is not on sale yet. Planned price excludes tax. No automatic charge; future subscribers can cancel renewal in Account.

Questions worth asking first

No website. Does it still work?

Yes, if the profile is public and readable. The free check cannot read pages behind a login.

Is it an autopilot?

You set each skill to off, propose or act. Platform access and your publishing settings still apply.

Which platforms work today?

Open now: LinkedIn member profile, LinkedIn company Page and X; Limited while Meta review and publication are pending: Facebook Page and Instagram via Facebook Page; Waiting on provider review or publication: Instagram direct, Threads and WhatsApp; Coming later from ShipHerald: Bluesky and Mastodon.

Can it spend my money?

No agent can spend. Campaigns start paused and need your budget approval before activation.

Will every post sound the same?

It compares new hooks, proof and visual ideas with earlier drafts. Similar drafts are rewritten.

How do I know it is working?

See tracked-link clicks and, when conversion tracking is connected, signups. The next plan uses those results.

You have seen it learn the brand. Now let it run the reach.

Free during the launch beta. No automatic charge.

Pick up where you left off.

Start free Open ShipHerald